Imagine you are walking down a street that is lined with stores to shop in.  There are clothing stores, computer stores, sporting goods stores, and convenience stores.  How do you know which stores feature what products?  That’s right.  By looking at the signs displayed on each store!  What happens when two stores feature the same type of products?  Which store will you choose to shop at first?  If you are like most people, you will shop at the store that has the most appealing signage first.  Signage, or signs and symbols that communicate a message, are very important to attracting business.


The main purpose of a sign is to communicate or convey a message, allowing you to make a decision based on the provided information.  There are four basic classifications a sign can be placed under:

  • Information – conveys information about services or facilities like maps and directories.
  • Direction – shows location of services, facilities, and key areas such as directional arrows.
  • Identification – indicates services and facilities like room numbers or restroom signs.
  • Safety and Regulatory – provides warning or safety instructions, for example warning signs, traffic signs and exit signs.

Why do I need a sign?

There are several reasons why signs work for businesses, especially those that are small to medium in size.

Some of them are:

  • Signage is an inexpensive form of advertising. They help advertise your business 24 hours a day, every day of the year.
  • Customers make spontaneous decisions to shop in your store based on the sign you have displayed. Studies have shown that 20%-40% of a stores business comes from this type of shopper.
  • The average person travels 540 hours a year. Every time a driver travels past your sign, a mental note is taken about your place of business.